7th September, 2012
No true blue Malaysian needs an introduction to teh tarik. The ubiquitous national drink of Malaysia, teh tarik – rich with familiar and aromatic flavours – perfectly represents the diverse cultural mix of Malaysia. The perfect balance of tea and milk in a single cup and is a great source of national pride that brings Malaysians together.
In honour of Malaysia’s 55th birthday, Lipton, the world’s No. 1 tea brand is launching a nationwide celebration with the “I’m a Malaysian, Teh Tarik is MY National Drink” campaign. The campaign, which starts on 31 August, is a call-to-action to unite all proud Malaysians to cement teh tarik as Malaysia’s national beverage. Malaysians from all walks of life are invited to pledge their support for teh tarik via Lipton Facebook fan page. The campaign runs from 31 August to 16 September.
The “I’m a Malaysian, Teh Tarik is MY National Drink” campaign is a continuation of the brand’s campaign in March to showcase and amplify the unique Malaysian cultural heritage. The latter campaign, named “Proud to be Malaysian. Jom Teh Tariklah” garnered strong support from Malaysians. Echoing this success, Lipton launched the second campaign in conjunction with National Day and Malaysia Day.
The tea brand hopes to garner 55,000 pledges from Malaysians within the two weeks to reinforce teh tarik’s position as the beverage that Malaysians cherish.
Malaysians can pledge their support for the “I’m a Malaysian. Teh Tarik is MY National Drink” campaign at http://www.facebook.com/lipton.