2nd July, 2012
KUALA LUMPUR: Malaysian Electronic Corp Sdn Bhd (MyClear), a wholly-owned unit of Bank Negara Malaysia (BNM), is looking at 40 per cent growth in its consumer e-Debit transactions by year-end following the launch of e-Debit Campaign yesterday.
Its managing director, Mohd Suhail Amar Suresh, said between January and May 2012, consumers conducted over 1.5 million e-Debit transactions with a value of approximately RM755 million.
“This is a growth of 30 per cent from the corresponding period in 2011, and for this year, we aim to achieve 40 per cent,” he said.
He said if the awareness among the public and the usage of e-Debit were to rise, coupled with the continuous efforts by MyClear, the percentage would be higher.
“The campaign is one of the MyClear’s initiatives to encourage the adoption of e-Debit and to enhance e-payment awareness within the local community,” he told Bernama after the launch of the campaign here yesterday.
Meanwhile, Suhail said, MyClear was aggressively expanding the availability of e-Debit terminals at the merchants’ premises nationwide.
“This is to support the objective of the Financial Sector Blueprint by BNM in positioning e-payments as the preferred medium for economic transactions in Malaysia.
“To date, there are over 128,000 debit card terminals in the industry nationwide,” he said.
The campaign, starting Sunday to Dec 31, 2012, is a collaborative effort with Selayang Mall shopping centre and it offers attractive gifts to e-Debit users.
Also present was Seal Inc Bhd (SIB) group executive director, CB Chuah. Selayang Mall is managed by SIB.
e-Debit is a personal identification number-based payment facility offered by most local banks via their automated teller machine cards, allowing users to pay for purchases directly from their bank accounts, swiftly and securely at any authorised outlet.