23rd May, 2012
KUCHING: Oreo took its 100th birthday celebrations nationwide and made its first stop in the Land of the Hornbills, Sarawak recently.
At the event, the Honourable Minister of Welfare, Women and Family Development Sarawak, Datuk Hajah Fatimah Abdullah, was represented by Puan Noriah Ahmad Director of Social Welfare Department. The event was celebrated in true Sarawak style in a Rumah Panjang Iban with 15 visually impaired children from Sekolah Kebangsaan Pendidikan Khas for the morning session and 150 children from The Salvation Army for Boys and Girls Home Kuching and Rumah Kanak-Kanak Kuching attended the next round of celebration in the afternoon.
In a centennial celebratory mood, guests were feted with sumptuous Sarawakian culinary delights, fun and engaging games for the children and a grand birthday cake with 100 blazing candles. Iban performers in traditional native costumes and headgear wowed the children and gave a local twist to the world-famous Oreo snacking ritual, the ‘Twist, Lick and Dunk’.
During the event, Puan Noriah Ahmad said, “I would like to extend my sincere congratulations to Oreo for reaching the admirable milestone of celebrating their 100th birthday this year. It is a touching and fitting gesture that they are here to share some happiness and fun with these children in Kuching as part of their 100th Year Birthday celebration. Looking around and seeing all the smiles on their faces, it is indeed true that Oreo is all about “childlike delight” and “bonding moments”.
Sunil Sethi, Managing Director, Kraft Foods Malaysia said, “For 100 years, Oreo has brought joy and special moments to millions of families. To commemorate its 100th birthday celebration, we are going nationwide to celebrate with as many Oreo fans as possible, starting in Kuching. One million free Oreo cookies will be shared as our gift to Malaysians across the country.”
An Oreomobile, a distinctive blue truck will also be making its way into cities, towns and villages in Peninsular Malaysia throughout the rest of the year. Bearing Oreo’s gift of bonding for everyday folks and underprivileged Malaysians alike, Oreo hopes to celebrate this landmark achievement by sharing family bonding moments and spread some fun with their iconic ‘Twist, Lick and Dunk’ ritual.
The last community centennial celebration will be held in the Central region at the end of the year to wrap up the year-long activities.