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 Leisure

DANONE DUMEX Launches DUMEX DUGRO FRUIT & VEG AND DUMIL MAMA

05dumex1
Ang Lee Chong, Marketing Director - Danone Dumex (M) SB with Brendish

5th December, 2011

Danone Dumex (Malaysia) Sdn Bhd (Danone Dumex), an expert in child nutrition, has notched another first in the Standard growing-up milk (GUM) segment with the introduction of Dugro Fruit & Veg, an enhanced milk formulation that provides the right nutritional balance for growing-up children.

Added with 13 fruits and vegetables extracts, Dugro Fruit & Veg contains lcFOS and other essential nutrients that help support a good digestive system. Dugro Fruit & Veg also contains DHA, SA and Taurine, which are important components in the brain; Alpha-linolenic acid (ALA), an essential fatty acid and other essential nutrients such as vitamins A,B,C,D and E, iron, zinc, calcium and magnesium.

Speaking at the launch, Ms Toni Brendish, Managing Director of Danone Dumex (Malaysia) Sdn Bhd explained that the new formulation is in line with the brand’s efforts to continuously nourish future generations. “As a brand with a 53-year heritage in Malaysia, we understand the importance of supporting the physical and mental development of a growing child. This is why we took it upon ourselves to infuse our growing-up milk with fruits and vegetables extracts. Natural sources of dietary fibre, fruits and vegetables promote good bowel movement to support a healthy digestive system and happy tummies.

Ms Brendish added, “The new Dugro Fruit & Veg is in accordance with Malaysian children’s nutritional needs and based on the Malaysian Recommended Nutrient Intakes (RNI). It is also sucrose-free and therefore, a healthier choice for growing-up children.” It is one of our efforts to support the government programme to reduce sugar intake by providing sucrose-free options to our consumers.

At the event, Danone Dumex also introduced the first maternal milk in the Standard segment, called Dumil Mama. Enriched with folic acid and other essential nutrients and minerals, Dumil Mama is sucrose-free and currently the most affordable maternal milk in the market. “We understand that pregnancy is a blessing and that every mother requires the right amount of nutrition for herself and her child. Dumil Mama provides women who are either planning for pregnancy, are pregnant or lactating, with the nutrients needed to maintain their health said Ms Brendish.

In conjunction with the launch, Danone Dumex also introduced a new Dumex Dugro Facebook page (www.facebook.com/DumexDugro) to provide mothers another platform to interact with the brand. Mothers will also have the opportunity to feature their children on a digital billboard along Jalan Bukit Bintang from 20 November to 19 December 2011. All they need to do is snap a photograph of their children above 3 years, enjoying fruits and/or vegetables and post it on the Dumex Dugro Facebook page between 7th November and 14th December 2011.

   
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