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 Business

MMM announces positive market share for first half of 2020

7th August, 2020

KUALA LUMPUR: Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced positive sales performance from January to July 2020, with a total of 4,008 units sold.

This resulted in the company’s market share growing from 1.4 per cent (January to July 2019) to 1.7 per cent (January to July 2020) of Total Industry Volume (TIV).

The company’s volume seller, Mitsubishi Triton recorded a 22.2 per cent market share from January to July 2020, an increase from the same corresponding period of 2019, which was at 16.9 per cent. The Triton has now ranked up to the number one position in the double-cab pick-up truck segment in the three states – Melaka, Penang and Kedah.

“MMM is pleased to see positive sales take off after being under pressure by the unprecedented COVID-19 pandemic. This is driven largely by the 100 per cent sales tax exemption from the government which applies to both our locally-assembled SUVs the ASX Compact SUV and Outlander seven-seater SUV. The good sales also reveal brand customer’s loyalty in the very tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

Recently, the company announced that they will be launching the new Mitsubishi XPANDER in Malaysia, later this year.

“MMM is very excited for a thrilling year ahead with the introduction of the Mitsubishi XPANDER. The seven-seater crossover will provide us with a solid base to maintain strong sales momentum until the end of the year. The demand and success of the new Mitsubishi XPANDER in our neighbouring ASEAN countries reflects on how well-suited this car is to meet the needs of customers and we’re confident that this impressive XPANDER will capture the heart of Malaysians,” Shinnishi added.

In preparation of the introduction of the Mitsubishi XPANDER, selected number of Mitsubishi showrooms will be upgraded to Mitsubishi Motor’s latest Visual Identity (VI) this year, to maintain the company’s number one position in providing excellence after sales customer service.

   
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