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 Business

SIRIM, MRM launch three initiatives to prepare design industry for IR4.0

7th August, 2020

KUALA LUMPUR: Efforts to prepare the industrial transformation in Malaysia for Industry Revolution 4.0 (IR4.0) are continuing with the implementation of three new initiatives that focus on the development of the design industry.

The initiatives are the Certified Industrial Designer (CID) certification, COVID-19 Creative Campaign Competition and SIRIM 3D Printing Marketplace digital portal organised by SIRIM Bhd and the Malaysian Design Council (MRM).

MRM director, Associate Prof Dr Mohamad Hariri Abdullah said the council is targeting 500 applications by industrial designers for CID certification this October, with 200 of them set to receive the certification.

“This recognition is a paradigm shift to ensure design remains relevant to the local and global industry especially with the explosion of new technologies with IR4.0,” he said in a speech at the launch of the certification here Thursday.

Deputy Minister of International Trade and Industry, Datuk Lim Ban Hong concurrently officiated the COVID-19 Creative Campaign prize giving ceremony and SIRIM 3D Printing Marketplace launch.

Mohamad Hariri said CID would serve as the benchmark for professional designers’ competency as well as a reference for all organisations seeking certification for industrial designers.

He said a total of 785 industrial designers and 74 creative design firms are currently active in Malaysia.

On the COVID-19 Creative Campaign, he said a total of 372 entries have been received for two categories – short video and digital poster – from May 7-29.

He said the highly creative entries are aimed at enhancing people’s compliance with the new norm standard operating procedures.

Meanwhile, SIRIM president and group chief executive, Ir Dr Ahmad Fadzil Mohamad Hani said the 3D Printing Marketplace is a digital platform developed in March this year as a medium for independent designers, technology entrepreneurs and manufacturing companies to connect and share ideas in the design, technology and manufacturing industries.

“Portal users can access designs as well as upload and download shared designs on the portal,” he said. He said to date the portal has recorded 12,865 hits with 180 designs uploaded by 33 designers and 18 designs printed.

In his speech, Lim said all the initiatives are in line with Industry4WRD which is the country’s policy related to IR4.0, aiming to improve national productivity and creating employment as well as highly competitive innovation.

“The design industry can’t simply be seen as a cosmetic instrument because the roles and functions of design are very important especially in the development of the country’s industry,” he said.

He said the value added composition of a product must meet consumers’ needs and tastes as well as be enable local industry sectors to come up with products and services that are more internationally competitive. –Bernama

   
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