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18th April, 2010
KUALA LUMPUR: Of all earthly happiness, none is more significant than being with the family.
And Danone Dumex (Malaysia) Sdn Bhd (‘Danone Dumex’), an expert in child nutrition – is giving parents the chance to win overseas holidays with their family in the ‘Peraduan Ceria Dengan Khasiat Dumex Dugro’, with up to RM300,000 worth of prizes for the taking.
According to Danone Dumex Managing Director, Ms Toni Brendish, Dumex is a brand trusted by generations of mothers in Malaysia. “And it is the continuous support by Malaysian parents that has made Dumex Dugro the market leader in the country.”
“For this reason, we are always exploring opportunities to express our appreciation to parents for their confidence and trust in Dumex Dugro. As we know, healthy children are happy children and it is the foundation of growth. With this in mind, we would like to reward our customers with the ‘Peraduan Ceria Dengan Khasiat Dumex Dugro’ contest with holidays totalling RM300,000 up for grabs.”
To launch the contest, Danone Dumex has roped in six local celebrities who are Dugro parents, to share their views on the importance of nutrition during a child’s growing up years and what happiness means to them.
This will be featured in 30 sec commercials on TV3 and TV9. They are Dugro ambassador couple, Vanidah Imran and Rashidi Ishak; architect and actor Azhar Sulaiman; first crime analyst in Asia Kamal Afandi Hashim; international fashion designer Melinda Looi; international model and ex-national netballer Fadzlun Abas; and businessman cum ex-national cyclist Murugayan Kumaresan.
For the six celebrity Dumex Dugro parents, it was a spontaneous “seeing our children grow up healthy and happy” to the question of what happiness meant to them.
The grand prize for the ‘Peraduan Ceria Dengan Khasiat Dumex Dugro’ is RM10,000 cash plus a family trip for four to London worth RM50,000 while the second prize, worth RM35,000, will bring a winning family of four to Tokyo Disneyland and RM8,000 spending money.
The third prize is a RM25,000 holiday for four at Australia’s Gold Coast and RM5,000 cash. There are also five consolation prizes of RM8,000 cash each and for 500 more parents, a three-month supply of Dumex Dugro!
The ‘Peraduan Ceria Dengan Khasiat Dumex Dugro’ runs from April 1 to May 31, 2010 in West Malaysia, while East Malaysia consumers will be able to take part until June 15. Parents need only to purchase a pack of Dumex Dugro, complete a slogan in not more than 20 words and submit their entry with a Dugro logo from the packaging. There is no limit to the number of entries submitted by a contestant.
And to make the contest even easier for consumers to participate and win some prizes, for every 8th customer calling Dumex’s Careline and mentioning “I would like to join ‘Peraduan Ceria Dengan Khasiat Dumex Dugro’” will be rewarded RM200 instantly!
For more information on the ‘Peraduan Ceria Dengan Khasiat Dumex Dugro’, visit www.dumex.com.my or call Danone Dumex Careline at 1800 38 1038.
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