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 Business

Nestlé kicks off first Super Brand Day campaign with Shopee

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Nestlé Malaysia CEO Juan Aranols (third right) and Shopee regional managing director Ian Ho (third left) at the launching event.

22nd March, 2019

PETALING JAYA: Nestlé Malaysia on Wednesday joined hands with Shopee for the first Nestlé Super Brand Day! Nestlé is the first F&B company in Malaysia to launch the Super Brand Day campaign, which will begin March 25 to 31 on Shopee.

Throughout the seven-day campaign, consumers will be able to enjoy attractive promotions across different Nestlé products.

According to Nestlé Malaysia chief executive officer Juan Aranols, the brand is delighted to embark its first Nestlé Super Brand Day together with Shopee and deliver ‘first time experiences’ to Malaysian online shoppers.

“Through this collaboration with Shopee, we aim to further expand our consumer base and offer an enhanced shopping experience which delivers greater value to Malaysians.” he added.

Meanwhile, Shopee regional managing director Ian Ho said the Nestlé Super Brand Day on Shopee marks an important chapter for both industry leaders.

“The co-branded marketing effort between Nestlé and Shopee will further drive exposure and strengthen Nestlé’s online presence. Additionally, since the Nestlé Super Brand Day coincides with our 27.3 Shopee Mega Sale, Nestlé can expect nothing less than maximum exposure and traffic for their campaign,” he added.

The highlight of this campaign will be making some of Nestlé hottest innovations available online for the first time – exclusively on Shopee.

These new products include Nestlé’s newest NESCAFÉ COLD BREW Stick, which will also be the first Nestlé product to be launched exclusively via e-commerce. Other recent new products now available online will be MAGGI Pedas Giler in its three spicy variants – savoury Ayam Bakar, tangy Tom Yummz, and wild Seafood Berapi; MILO Protein Granola cereal; MILO with Whole Grain Cereal; and the Nestlé JUSTMILK Strawberry.

During the launch, guests had the opportunity to get a first-hand taste of Nestlé’s latest product innovation, NESCAFÉ COLD BREW Stick, which is Malaysia’s first instant Cold Brew coffee. The coffee is processed with a special technique using the finest of Colombian coffee beans that are brewed in a slow process using cold water, resulting in a unique and smooth coffee flavour. Guests were also able to witness live demonstrations featuring other exclusive Nestlé products available on Shopee in an experiential tour.

For more exciting deals, visit https://shopee.com.my/nestlesbd.

   
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