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 Business

Perodua Aruz officially launched – Malaysia’s best-value SUV

170119_aruz
Leiking (fourth left) with Asmat and other dignitaries.

17th January, 2019

KUALA LUMPUR: Perodua has officially launched its latest Sports Utility Vehicle (SUV), the Aruz, which has already received 2,200 bookings since order-taking began on Jan 3.

“As a People First company, Perodua has always been about making advanced technology and the latest trends in the automotive world accessible to as many Malaysians as possible,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.

“SUVs are enjoying a big rise globally. Buyers like their versatility, comfort, high driving position, good visibility and increased space while still maintaining a compact footprint. Above all, their appearance projects an active, adventurous and aspirational lifestyle that many desire.

“With the Perodua Aruz, many more Malaysians can now enjoy the benefits of an SUV, plus advanced features typically found only in pricier vehicles. This makes it among the best-value SUVs on sale today, with space, safety and efficiency elevated,” added Zainal.

The seven-seater SUV was launched Wednesday evening by the Minister of International Trade and Industry, Datuk Darell Leiking and witnessed by Perodua Chairman, Tan Sri Asmat Kamaludin and the Japanese Ambassador to Malaysia, His Excellency Dr Makio Miyagawa.

Two variants of the Perodua Aruz are offered, namely the 1.5 X and 1.5 Advance, which are respectively priced at RM72,900 and RM77,900 (on-the-road before insurance in Peninsular Malaysia), making it among the most competitively-priced SUVs in the Malaysian market.

“The Perodua Aruz heralds a new direction for us – upwards. Our entry into the SUV segment elevates us into new territory where we will be taking our customer satisfaction efforts to the next level to satisfy the needs and wants of a more discerning customer base,” Zainal said.

With 95% of its components locally-sourced, the Perodua Aruz is the national carmaker’s fourth Energy-Efficient Vehicle (EEV), touting a class-leading fuel economy of 15.6 km/l. The Perodua Aruz is offered with a five-year/150,000 km warranty (whichever comes first).

“The Perodua Aruz is expected to complement our existing product line-up and based on our value proposition, we expect sales of this new model to average 2,500 units monthly or 31,200 units by end-2019,” he said.

The Perodua Aruz’s standard safety features include VSC, ISOFIX and six airbags, plus an upgraded Advanced Safety Assist (ASA) 2.0 suite with pedestrian detection and increased operational speeds on the Advance variant.

The Perodua Aruz has also been awarded a five-star ASEAN NCAP safety rating by the Malaysian Institute of Road Safety Research (MIROS).

Five exterior colours are available – Ivory White, Glittering Silver, Electric Blue, Granite Grey and a new Amazon Green.

Perodua welcomes the public to visit its authorised sales outlets and speak with its authorised sales advisors to learn more about the Aruz and its other models.

As an added bonus, from 9 January onwards, all customers who purchase Perodua Total Protect Plus motor insurance will not only enjoy free Perodua Auto Assist benefits but also free unlimited unnamed drivers, flood allowance up to RM1,000 and Personal Accident coverage up to RM10,000.

   
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