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 Business

Domino’s aims to dominate

22nd November, 2018

By VESTA VANESSA JSOL

KOTA KINABALU: Global pizza delivery company, Domino’s Pizza will be opening two more stores in Sabah by the end of the year, as its first Bundusan outlet sets the Asia Pacific record.

Chief Executive Officer of Domino’s Pizza Malaysia & Singapore, Ba U Shan-Ting said that proposed areas for the next outlets are International Technology Commercial Centre (ITCC) Penampang and Sulaman.

“Besides Sabah, we also aim to open our market in Sarawak in the next two years.

“This is all in line with our target of hitting 300 stores nationwide in 2020,” he said, adding that the expansion is also to ensure the preparedness and smooth operation in delivering quality service and products for its customers in East Malaysia.

Shan-Ting was speaking at the Domino’s Pizza Official Opening at its Riverson outlet, yesterday.

The ceremony was opened by Vice President (International, Asia Pacific Region) Domino’s Pizza International, Steve Pizziol and Executive Chairman of Domino’s Pizza Malaysia & Singapore, Dato’ George Ting.

Currently, there are three Domino’s Pizza outlets here located in Inanam, Riverson and Bundusan. In his speech, Shan-Ting noted that the first store (Bundusan) sets an all-time record for the highest number of sales for the opening week of a new store in Asia Pacific this year.

“On top of that, we also broke Malaysia’s record for the best opening week in the past 20 years. All the hard work in setting up a new market was worthwhile with such fantastic response from our customers,” he said.

He added that their opening in Sabah does not only mark their entry here but it reflects the promise of ‘It’s All About You’ to customers.

“We have always had our sights set on Sabah and our fans reminded us that they were ready for us here. Prior to our opening, we had invested a substantial amount of over RM4 million to undertake the business operation.”

Meanwhile, Pizziol said that the company (Malaysia) has grown from strength to strength since it began operating in Malaysia more than 20 years ago.

With the opening of its latest store, Domino’s Pizza is available nationwide with 227 stores and counting.

“Malaysia is an exciting and vibrant market and the introduction of the Domino’s Pizza store in Sabah is very much in line with our global expansion plan.

“This demonstrates the team’s strong capabilities in developing a well-balanced international brand with solid local insight and understanding.”

Leveraging on innovation and technology, Pizziol said that Domino’s Pizza look forward to enhancing its brand experience through targeted customer’s service.

Recently, Domino’s Pizza collaborate with MASwings to create the first ever Domino’s experience on flight as well as to extend deliveries to remote towns in Sabah.

   
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