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27th March, 2009
DUBAI: Malaysia received three prestigious awards at the world’s largest tourism fair, the International Tourismus-Boerse (ITB), in Berlin, Germany, recently.
According to Tourism Malaysia, the “Malaysia Truly Asia” advertising campaign won the gold award in the print advertising category at the Das Goldene Stadttor (The Golden City Gate) international film competition award ceremony at the ITB Cinema on March 12.
Malaysia’s entry was among 94 entries accepted from all over the world for selection by a 40-member committee comprising representatives from the marketing, media, film and advertising industries as well as official institutions.
The ITB ran from from March 11 to 15.
In addition, the Malaysia Pavilion secured second place in the Best Exhibitor Award in the Asia/Australia/Oceania category at the CBS Best Exhibitor awards, Tourism Malaysia said in a statement here.
It was organised by the Cologne Business School (CBS), an internationally renowned business school of the European University of Applied Sciences Rhine/Erft, which ranks among the top 10 German universities for business studies.
Measuring 494sq metres, the Malaysia Pavilion showcased the diversity of Malaysia’s tourism products.
Representatives from Sabah, Sarawak, Penang, Terengganu, Selangor and Langkawi, 30 hotels, 20 tour operators as well as Malaysia Airlines participated under the “Malaysia” banner which was coordinated by Tourism Malaysia.
The Orang Ulu longhouse, decorated with colourful images of Malaysian ethnic and exotic flora and fauna, was the design highlight of the pavilion.
“Visitors were entertained by ‘teh tarik’ presentations and the skills of a tattoo master from one of Sarawak’s ethnic group, namely Orang Ulu or Kayan, during the travel trade fair,” said Tourism Malaysia.
This year, a total of 11,000 single and group booths on the ITB fairground were evaluated by CBS based on a detailed criteria catalogue, the most important of which were design, information, service, activities and lasting impression.
Malaysia was awarded third place for the “Most Popular Destination in Asia” by Go Asia Awards, after Thailand and Indonesia.
More than 3,600 visitors of the Go Asia website voted for their favourites for the “Best Asian Tourist Board in Germany”, “Best Tour Operator For Asian Destinations”, “Most Popular Destination in Asia” and “Best Asian Hotel/Hotel Group”.
The top three winners of each category received a Crystal Award and a certificate.
Go Asia is a marketing initiative for Asia, with members comprising tourism boards, airlines and hotels from Asia, tour operators that offer holiday trips to Asia, as well as travelers to Asia.
Founded in 2003, it aims to promote its members with joint fair attendance, media work and workshops in the German-speaking markets.
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