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 Business

Personal care brand KLORANE enters Malaysian market

140918_klorane-col
Arthur Tan of WeStyleAsia, Cindy Yeh, Mr Ng, Datin Winnie Loo, Caryn Loh, Emmanuelle Ruellan and Thoren Tan

14th September, 2018

KUALA LUMPUR: The Alliance Cosmetic Group (ACG) is excited to announce the launch of KLORANE, a range of hair and personal care products made with botanical ingredients from France to provide gentle yet effective solutions for the entire family.

The official launch for KLORANE in Malaysia was held at Glasshouse @ Seputeh, here.

Founded by visionary pharmacist, the late Mr Pierre Fabre, KLORANE began more than 50 years ago in the Southwest of France with a vision to marry science and plant heritage to create effective, innovative products that respect both nature and people.

Today, KLORANE has become the no. 1 hair care brand in European pharmacies as recorded by the EUROPEAN LABEL: EUROPEAN FOUNDATION FOR QUALITY MANAGEMENT (EFQM) and is also dedicated to protecting both plant heritage and the environment through its KLORANE Botanical Foundation.

“KLORANE Botanical Foundation’s primary purpose is to protect endangered plant species and to protect our plants, we must first be familiar with them. We believe that knowledge is only of value when it is shared and through this foundation, we develop educational materials and create concrete actions of conservation around the world,” said Florence Guillaume, KLORANE Botanical Foundation Director, who flew in from France for the launch.

Consumers would be pleased to be introduced to KLORANE’s best-selling Oat Milk range which comes in Shampoo, Conditioner and Dry Shampoo. The organically harvested oat milk softens and protects the scalp and is ideal for sensitive scalp.

Besides the Oat Milk range, each product range focuses on one plant providing one solution for every type of hair; such as – Quinine for anti-hair fall, Peony for sensitive scalp, Mango Butter for dry hair, Flax Fibre for volume and texture, Pomegranate for coloured and damaged hair, Citrus Pulp for normal to oily hair, Nettle for oily hair, and Nasturtium for dry dandruff. Not forgetting our little ones, the brand came out with a line of products specifically for babies’ delicate skin; such as bathing soap, face and body care, nappy cream, and many more.

Staying true to their commitment in protecting and preserving the environment, KLORANE ensures all products are made using only the purest plant extracts sustainably grown by KLORANE’s own farming partners for 100% traceability.

While KLORANE offers a wide range of biodegradable products and eco-designed packaging created with a sustainable process and reliable results, the KLORANE Botanical Foundation will continue to promote an eco-conscious living approach to reduce impact on the environment and our world.

KLORANE is available exclusively at selected Watsons Malaysia outlets and Watsons Malaysia’s e-commerce store: www.watsons.com.my/all-brands/b/162058 /Klorane.

   
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