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‘E-commerce a boost to female entrepreneurs’

WIDER AUDIENCE … Janie Lasimbang (sitting, centre) with the organiser and participants.

14th August, 2018


KOTA KINABALU: Digital technologies expand with huge promises for women empowerment and strengthening the development of online entrepreneurship in Sabah.

Assistant Minister of Law and Native Affairs, Janie Lasimbang said micro businesses are poised to become a major growth sector in the future.

With that in mind, e-commerce marketplace can unlock growth opportunities for local sellers.

“E-commerce can generate more potential female entrepreneurs and can assist them in challenging times, she said at the opening of a seminar held at the Kepayan Police Officers’ Mess yesterday.

Janie Lasimbang who is also assemblywoman for Kapayan, said the modern way of interacting and dealing with trade is becoming increasingly complex regardless of place and time with sophisticated technology.

“The Government also strives to enhance the country’s digital economy through the digital platform provided and facilitates the process of communication and business domestically or internationally.”

Hence, she emphasized that the purpose of the seminar is a valuable opportunity and exposure to participants. The seminar is one such effort because it equips women with skills and knowledge in social media, which they might not otherwise have access to.

“Also they will know better how to leverage the various online platforms makes good business sense and it provides access to an incredibly huge consumer base, and knowing how to utilise social media for business can help enhance women entrepreneurs’ business acumen as well as operations. This allows them to promote their products and services to a wider audience,” she said.

Held for two days, the seminar was organized by Consumer Front of Sabah (Cfos) which brought together about 50 women entrepreneurs for. Topics focused on enhancing digital technology, in broadening entrepreneur’s ability to do business within the globe value chain.

Its secretary-general Hashima Hasbullah Yahya said seminar was organised collaboratively by Pusat Khidmat DAP Penampang and Persatuan Keluarga Polis (PERKEP).

The seminar aimed to help businesswomen to establish their brands and their online presence by setting up and maintaining active websites and social media accounts as well as online business etiquette.

Meanwhile, a participant who wants to be known as Alia said that it is crucial for online entrepreneurs to know more about the rules and regulations in doing the business.

“It might look simple but to make any business success, we must know what to do and avoid mistake.”

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