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MAS ‘miles accelerator’ brings more customer benefits

11th July, 2018


KOTA KINABALU: Malaysia Airlines yesterday launched a ‘miles-accelerator’ feature for its members enabling them to purchase miles or top up their existing miles balance through its Enrich Buy Miles platform.

Powered by Loylogic (world’s leading innovator and creator of points experiences), the national carrier’s frequent flyer programme offers a simple solution for members to instantly increase their miles.

“Through this feature, members can buy a minimum of 1,000 and a maximum of 50,000 Enrich miles per transaction. A total of 150,000 Enrich Miles can be purchased a year.

“These acquired miles can be utilised immediately to redeem ‘award flights’ on Malaysia Airlines, OneWorld airlines and Enrich partner airlines,” it said in a statement.

Alternatively, members can also use these miles to add more comfort to their travel by redeeming them for seat upgrades, Golden Lounge Access and or Enrich vouchers for Temptations, in-flight shopping.

According to MAS Head of Customer Experience Lau Yin May, Enrich is excited to bring this accelerator feature to their members that give them the flexibility and more options in accumulating miles.

“We are proud to be introducing this service via our partnership with Loylogic, in our continuous efforts to enhance our offerings to our members.

“With the Enrich Buy Miles platform, nearly four million Enrich members are now able to top-up their Enrich Miles balance online with just a few clicks, at their own convenience, at any time any day.

“This empowers our members to have more control over their rewards experience and enjoy more of what Enrich has to offer.”

Meanwhile, CEO of Loylogic Dominic Hofer said they are thrilled to launch their new Buy Miles Solution together with the loyalty team of Enrich and a strong partner like Malaysia Airlines.

“For Loylogic, entering the Buy, Gift, Transfer Miles (BGT) business is a strategic move to serve our clients more holistically.

“We decided to take this step following repeated demand from our loyalty programme clients and prospects. We see a good opportunity to enter this market by offering leading frequent flyer programmes globally with a low cost BGT model, while offering a state of the art loyalty solution in superior UX.”

To celebrate the launch, Enrich members will be able to enjoy additional 30 per cent bonus miles when they boost their miles balance through Buy Miles from now until 31 July 2018.

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