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5,500 in Milo Breakfast Day Run

9th July, 2018


KOTA KINABALU: Padang Merdeka here was turned into a sea of green as Milo Malaysia Breakfast Day kicked off, yesterday.

About 5,500 participants in Milo’s trademark green T-shirts gathered at the field to enjoy a wholesome breakfast, learn about its importance and have fun taking part in healthy activities.

They came as early as 5:30 am in order to find a good car park spot before joining the Milo Malaysia Breakfast Day Run at 6:30am.

Senior Brand Manager of MILO (Business Unit) Nestle (M) Berhad, Nuriana Tajuddin said that the approximately 3km run around KK city centre was the programme highlight.

“This year, Milo will contribute RM5 from all ticket sales towards funding breakfast for underprivileged families across Malaysia.

“Here in Sabah, we collaborate with Yayasan Kebajikan Negara, a Malaysian non-profit organisation to ensure that more families in Sabah can enjoy a nutritious and wholesome breakfast,” Nuriana told reporters.

The run was flagged off by City Hall’s Director of Landscape, Robert Lipon, and Nuriana.

After the run, participants were treated with various fun activities such as zumba, medical check-up, children games, breakfast preparation competition as well as free breakfast and cold Milo drink.

Held annually since 2012, the Malaysia Breakfast Day is a key part of Milo’s commitment towards a healthier Malaysia, encouraging Malaysians to adopt healthy breakfast habits and a more active lifestyle.

The breakfast initiative comes under the Aktif Negaraku movement which aims to get five million Malaysians to start living an active lifestyle.

Often called the most important meal of the day, Nuriana believes that a healthy breakfast in the morning improves concentration, mood and performance.

“Research has shown that up to 80 per cent of retained energy is lost during sleep, meaning that it is vital to replenish it upon waking up in the morning for sufficient energy to stay active and alert.

“That’s why we encourage parents to provide their children with a wholesome and balanced breakfast.” She added that following the overwhelming response last year, they are very pleased to return to here for this year’s Milo Malaysia Breakfast Day. And hope to come again next year.

Meanwhile, Malaysia Paralympian and Milo Ambassador, Felicia Mikat said that the programme is a good example to encourage the public about the importance of taking breakfast.

One of the participants, Ahmad Din, 45, said that he purposely bring his family to participate in the run.

“The route is not so for. Everyone can do it. Plus, it is a good activity for family.”

Also present at the event were Nestle Branch Manager Quek Teng Hiong and Nutrition Manager Wong Mei Ching. The programme was started in Kuching last week and KK was the second location. After this, five more events will be held across Malaysia, starting with Kuantan (July 15) followed by Penang (July 22), Johor Baru (July 28), Kota Baru (Aug 4) and Putrajaya (Aug 11-12).

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