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Sabah Air offers new way of advertisement

A Sabah Air Bell206 Long Ranger towing a banner through the sky along the coast in Kota Kinabalu.

14th November, 2017


KOTA KINABALU: Fancy aerial advertisement?

Perhaps a “Will You Marry Me?” banner for that super proposal?

Aerial advertisement through banner towing will surely attract more attention because of its uniqueness. Sabah Air Aviation Sdn Bhd hopes to make banner towing service big – one of their many services.

Its marketing executive, Xavier Joo Kehit said yesterday although the service is available, it has yet to catch on among those who dare to be different.

“Charterers or clients need to discuss and ask advice from our operation and engineering team before we can accept the task of banner towing,” said Xavier.

“So far we have done it a few times where last year, we did it for a developer, Gamuda Berhad, and last week an investment company.

“Two years ago we towed the state flags during the National Day celebration,” he said.

“Now we want to promote that Sabah Air is providing banner towing services to companies or individuals who are interested,” he said.

He said Sabah Air has an experienced pilot, Capt Md Dom Wahab to do the tasking as he has done it few times.

He has a total 6,000 flying hours and usually they will fly at a cruising speed of 35-40 knots for the banner towing on a 20ft long line.

Capt Md Dom in sharing his experience said: “The success of the towing depends on the preparation and coordination on the ground.”

“The wind direction is also crucial if it is too strong we will only tow in one direction. If the weather is good, we will tow from left to right and vice-versa to complete the task.”

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