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Celcom grows in challenging times

13th September, 2017

KUALA LUMPUR: Celcom Axiata Bhd strengthened its position and performed better than industry average as its earnings grew.

The company’s quarter-on-quarter (QoQ) service revenue and total revenue stood at RM1.495 billion and RM1.621 billion – an increase of 1.4% and 0.7%, respectively.

Despite industry challenges, Celcom continued to stabilise with a strong overall data performance in 2017. Its data revenue soared 27.6% year-on-year (YoY) to RM706mil, contributing 43.5% to the company’s total revenue.

Additionally, data consumption rose 23.2% QoQ to 6.2GB, per month per active data user, compared to 5.0GB. This was supported by a higher smartphone penetration of 69% from 66% QoQ.

Continuous drive on data offerings under Celcom’s FIRST™ Gold, FIRST™ Gold Plus and FIRST™ Platinum with higher Internet data allowance, contributed positively to the postpaid revenue with an 8.2% year-to-date (YTD).

Normalised EBITDA (earnings before interest, tax, depreciation and amortization) totalled RM630 million, a 7.2% increase QoQ from RM587 million. Celcom delivered normalised PATAMI (profit after tax, amortisation and minority interests) at RM331 million, a 22.9% increase from RM269 million QoQ.

For the quarter under review, Celcom saw a 3.1% decline in its subscriber base, with a total of 9.93 million subscribers, down from its 10.25 million subscribers in Q117.

Michael Kuehner, Chief Executive Officer of Celcom Axiata Berhad said he was pleased with the quarterly performance as it showed positive signs of further stabilisation in an increasingly saturated industry.

“We are making steady progress, further cementing our position in the market. We have improved the way we approach our consumers’ needs and have streamlined our financial and operational management – measures that will sustain Celcom’s continued growth,” he said.

Meanwhile, Jennifer Wong, Chief Financial Officer of Celcom Axiata Berhad said the ongoing cost optimisation efforts under the transformational Accelerated Cost Efficiency (ACE) programme is expected to further strengthen the company’s profitability.

Michael said the company is optimistic for improved business performance with a firm focus on consumer experience, and regaining some of the market share, by the year end.

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