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 Business

Perodua aims for sales target of 202,000 units this year

21st April, 2017

KOTA KINABALU: Malaysian car manufacturer, Perodua, aims to steadily grow its regional reach and further improve its operations to become globally competitive.

“We are cautiously optimistic of achieving our sales target of 202,000 units for the year. We also foresee that despite the challenges in the automotive industry, there will be modest growth this year.” Perodua President & CEO Datuk Aminar Rashid Salleh said. “We also would like to thank all our stakeholders including our customers nationwide for the strong support given to Perodua.”

According to him, Perodua registered nearly 50,300 vehicles sold in the first quarter of 2017, an increase of 6.5 per cent from 47,200 units in the same period last year with an estimated 35.9 per cent of national market share. In the first quarter of 2016, Perodua also captured a market share of 35.9 per cent with 47,200 vehicles registered over a total industry volume of 131,300 units.

On a month-to-month basis, Perodua sold 19,500 vehicles in March 2017 against 17,300 units in the same month last year, an increase of 13 per cent.

“The increase in sales is due to the introduction of the new Axia and also due to aggressive promotions of other Perodua models,” said Aminar in a statement received here on Tuesday.

Perodua’s after sales – parts and accessories – also recorded an increase in the first quarter and Aminar predicted a sustained growth.

On the body and paint business, the growth in revenue is 17 per cent compared with the same period last year indicating positive results on the decision made to expand into this sector of business about seven years ago, said Aminar.

Perodua has also produced 49,218 vehicles in the first quarter of the year against 48,300 vehicles in the same quarter of 2016. The increase in number of vehicle produced is due to a high demand of its new Axia and Bezza. On the export front, for the first quarter of 2017, Perodua exported 941 vehicles to six countries, which is a decrease of 41 per cent from 1,600 vehicles in the same period last year.

Despite the shortfall in export so far this year, Aminar said that Perodua is positive about achieving its export target of 5,000 units in 2017, which is almost the same figure as 2016. –By Vesta Vanessa Jsol

   
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