16th March, 2017
Mr Tim Luce, Group Chief Operating Officer of Courts Asia Limited speaking during the event.
KUALA LUMPUR: Established in 1987, leading electrical, IT, and furniture retailer, Courts Malaysia is a household name to Malaysian families, well-known for its variety of home necessities and products at affordable prices.
To commemorate its 30th anniversary, Courts on Tuesday kicked-off its birthday campaign, Meraikan Hidup Senang (Celebrating Better Living) at its flagship store in Setapak with a celebration preceding a host of activities planned for the coming months.
This includes in-store deals and promotions in Courts stores across the country, as well as other exciting initiatives such as the retailer’s first-ever Family Fun Walk in August. As part of its anniversary celebrations, Courts also continues to give back to the underprivileged under its Rumah Amal Courts programme, and will be visiting over 30 homes in three days to donate over RM150,000 worth of home furnishing products.
More than that, Courts remains committed to its expansion in Malaysia, and is investing a total of RM10-RM15 million for over 10 store expansions and refurbishments in the new financial year starting April 2017. This falls in line with its plans to provide a value-added customer shopping experience, as it grows aspects of the business including its online platform, and Flexi financing options.
Value and affordability as the cornerstone for the brand
In conjunction with its 30th anniversary, Courts is also reaffirming its commitment to value with the launch of its “Everyday Low Price” campaign ‘Harga Rendah Hari-Hari. Courts pledges low prices that are now even lower for home essentials and aspirational products. This includes everyday low price products with:
No time limit
No limited stocks
No limited quantity that you can buy
No minimum purchase
Will match any competitor’s price
Customers will also be able to enjoy:
Deals from as low as RM30 across more than 300 products, including discounts of up to 70%
Voucher booklets offering savings of up to RM3,000
300,000 BonusLink Points up for grabs
A total of RM3,000,000 in cashbacks for shoppers
Courts HomeClub members are also in for a treat with selected birthday deals available across all stores nationwide, offering free gifts and exclusive deals.
The Courts 30th anniversary celebrations begin from 1-30 March 2017. For more information about the anniversary, please visit www.courts.com.my. –(PR)